Project Aimée (formerly SSinatra)

Project Aimée is my personal social brand built around the NBA, with content on TikTok and YouTube.

In 2023, I launched a TikTok and YouTube channel under the name SSinatra. It was my personal way of proving that I could build a brand from the ground up and grow a genuine following

On September 30th, 2025, my YouTube channel was hacked by crypto scammers. As a result, I had to report the incident myself, which ultimately led to the loss of everything I had built on the platform.

You can find the data by clicking on the Sinatra GIF to the right, which links to my older portfolio where a few screenshots of the data are archived.

a collection of videos that I made in my free time to express my creativity

Greatness

Acceptance

This video is about me figuring myself out

showing all the thoughts running through my head,

and the little voice that makes me doubt myself.

Moonchild

my visual interpretation of what hope is.

I wanted to capture how fast and shifting it can feel, using

analog-style effects and layered visuals.

YouTube & TikTok Edits

I run my own basketball media brand on TikTok and YouTube focused on podcast-style clips, player discussions, and basketball culture content. I built the channels myself to show I can grow and manage a brand from scratch. Across both platforms, the content has generated over 20 million views, 30 million impressions, and more than 1 million interactions. Average retention is around 79 percent, and multiple videos have passed 1 million views. I handle everything on the content side including clipping, editing, posting, and engaging with the audience, and this project shows I can scale a real community and keep people watching.

Note

these videos have effects and visuals that are built for short-form vertical content. although, i've repurposed their dimensions, some effects have not been adjusted for.

Dream it