anna museo
2023-2024
The Scope of Work:
Brand Identity & Strategy:
Developed the core visual aesthetic, establishing clear content pillars and a consistent tone to guide all future marketing efforts.
Long-Term Content Planning:
Built out a comprehensive 6-month content calendar, consistently pitching original concepts for both social media campaigns and product photography.
Raw Asset Production:
Designed and edited all raw visual assets—including graphics, Stories, and Reels—using assets provided by the founders. I focused strictly on delivering clean, high-quality base files, leaving the final in-app text overlays and publishing to my team member.
Digital Mockups
Created visual mockups for website layouts and product pages to ensure the new brand identity translated seamlessly across all of their digital touchpoints..
The Takeaway:
Working with anna museo was a great opportunity to focus purely on the creative foundation of a brand. By establishing a visual aesthetic and building out a massive six-month pipeline of raw, ready-to-use assets, I gave the founders exactly what they needed to execute their vision. It was a hands-on project that really proved the value of having a strong, cohesive visual identity locked in before a single post even goes live.
*Below, you'll find the brand guidelines and strategic pillars I helped develop to build Anna Museo's visual identity.
