Project Aimee
In October 2025, I expanded my focus to TikTok. TikTok is different. TikTok doesn't push your videos to your following compared to YouTube. Therefore, my mindset for TikTok is to treat every single upload like it's my first video. The goal was to combine the workflow discipline I built at DAC Group with insights from my YouTube channel to grow quickly on a new platform.
The Strategy:
The "Day One" Mindset
My YouTube strategy was built on long-term search. For TikTok, the strategy is capturing immediate attention. This meant strict scheduling, visual precision, and editing specifically to trigger the "For You" page (FYP).
The Execution:
Algorithmic Scheduling:
I upload daily during a strict 12:00 PM – 3:00 PM window, guided by a content calendar. However, I remain flexible to preempt scheduled posts if a breaking topic has higher viral potential.
Visual Optimization:
Viewers scroll to watch, not read. The core topic and visual hook are on-screen within the first second. I also use a smaller, cinematic frame to ensure high-quality resolution and avoid the blurry, upscaled look common on the app.
The 30% Retention Goal:
I aggressively cut dead air to hit a 20- to 40-second sweet spot. This pacing allows me to consistently maintain a 30% average retention rate.
Conversational Catalysts:
I curate content around specific basketball debates designed to naturally drive the most valuable metrics: shares and comments.
Platform Compliance:
I use only relevant hashtags and sounds, actively avoiding spam tactics to protect my account's trust score and prevent shadowbans.
Standalone Content Strategy:
Because TikTok's algorithm prioritizes the 'For You' page over pushing content to an established following, I treated every single upload as if it were a viewer's very first introduction to my TikTok account. this approach successfully drove the majority of traffic through the For You page and Search. More importantly, it converted those views into active profile visits, prompting users to continuously watch the rest of my catalog.
The Takeaway
Growing this page proved that what works on YouTube doesn't automatically work on TikTok. On YouTube, I was just pulling clips from podcasts without really knowing if they would hit. For TikTok, because the platform doesn't push videos to your followers, I had to train myself to recognize which specific topics and conversations actually had potential before I even started editing. By understanding what was relevant to the audience, I stopped wasting time on videos that would fail and consistently put out content that grabbed attention and drove real engagement.
The Results:
32 Million Total Impressions
15 Million Total Views
460,000+ Hours of Watch Time
565,000+ Profile Visits
(Averaging 4,200 visits/day)
4,200+ Followers
(Tripled initial count in under six months)
