DAC Group.

I’ve worked in creative and strategic roles where I learned how to connect brands with their audiences. Over time, I’ve built experience in both agency and brand settings, helping businesses grow and reach people in different ways.

At DAC Group, my objective was to break through that corporate wall for a portfolio of State Farm clients. Operating at a management level as a Social Media Coordinator, I was solely responsible for their digital presence. The challenge was executing the entire social media pipeline—from strategy and content ideation to daily scheduling and community management—for dozens of localized businesses simultaneously.

The Scope of Work:

  • End-to-End Portfolio Management:

    Handled the daily operations for the entire portfolio simultaneously. This included developing the content strategy, creating monthly custom content calendars for each individual client, scheduling, and direct posting across platforms.

  • High-Volume Content Production:

    Independently ideated and created 160 to 300 unique assets per month. This involved writing copy, designing graphics, and editing videos and Reels tailored to each client's local market.

  • SEO & Reputation Management:

    Conducted SEO audits and wrote copy for individual client microsites to improve search visibility. I also monitored all accounts to uphold brand sentiment, responding to comments and engaging with the community.

  • Persona Development:

    State Farm clients are real people, not just corporate logos. I developed a unique online voice for each client, balancing their personal interests and local community involvement with the necessary insurance content so they didn't just sound like a generic corporate page.

  • Client Reporting & Analytics:

    I translated the platform data into digestible monthly performance reports for the clients. I broke down the metrics to show them what was working in their specific market and how social media was driving value for their business.

  • Corporate Compliance:

    Ensured each asset strictly adhered to corporate and legal guidelines while remaining engaging enough to perform well online.

  • Cross-Platform Synchronization:

    Managed and formatted content seamlessly across multiple platforms (Facebook, Instagram, LinkedIn) for dozens of clients simultaneously to ensure consistent online presence.

  • Seasonal & Event-Based Campaigns:

    Structured and executed month-long digital campaigns around key industry periods (e.g., Life Insurance Awareness Month) and local community drives, ensuring cohesive messaging across the entire portfolio.

1.png
2.png
3.png
4.png
5.png
6.png
7.png
9.png
8.png
10.png
11.png
12.png
13.png
14.png
15.png
16.png
17.png
18.png
19.png
20.png
21.png
22.png
23.png
28.png
24.png
26.png
27.png
25.png
30.png
29.png
31.png

Campaign Spotlight:

Engaging a Younger Demographic (Client: Anne Romero)

  • Targeting a Younger Demographic:

    Insurance content traditionally struggles to connect with younger audiences. For client Anne Romero, the goal was to pivot the messaging to actively engage this demographic (e.g., first-time renters, new car owners) without losing the professional trust of the brand.

  • Accessible Content Design:

    Instead of relying on standard corporate templates, I designed original, creative posts that broke down complex insurance topics into easily digestible formats. I adjusted the copy to speak directly to young adults, focusing on approachability and value rather than industry jargon.

  • Relatable Storytelling Over Hard Selling:

    Instead of pushing traditional sales pitches, I grounded the content in real-life scenarios the audience was actually experiencing. By framing insurance around common life milestones—like the realities of getting married or navigating a first car purchase—I positioned the client as a relatable guide rather than just a salesperson.

Connecting with a younger demographic on insurance topics is notoriously difficult, making this campaign a highly rewarding challenge. Despite working together for only a few months, this strategic shift made the client a much more relatable and recognizable figure within her community. By stepping away from the "hard sell" and focusing on real-life milestones, the content drove a steady increase in followers across Facebook, Instagram, and LinkedIn. More importantly, this positive reception directly translated into tangible results, bringing a noticeable increase in phone calls and new business to her office.

The Takeaway