DAC Group.
I’ve worked in creative and strategic roles where I learned how to connect brands with their audiences through clear and meaningful marketing. Over time, I’ve built experience in both agency and brand settings, helping businesses grow and reach people in different ways.
At DAC Group, my objective was to break through that corporate wall for a portfolio of State Farm clients. Operating at a management level as a Social Media Coordinator, I was solely responsible for their digital presence. The challenge was executing the entire social media pipeline—from strategy and content ideation to daily scheduling and community management—for dozens of localized businesses simultaneously.
The Scope of Work:
End-to-End Portfolio Management:
Handled the daily operations for the entire portfolio simultaneously. This included developing the content strategy, creating monthly custom content calendars for each individual client, scheduling, and direct posting across platforms.
High-Volume Content Production:
Independently ideated and created 160 to 300 unique assets per month. This involved writing copy, designing graphics, and editing videos and Reels tailored to each client's local market.
SEO & Reputation Management:
Conducted SEO audits and wrote copy for individual client microsites to improve search visibility. I also actively monitored all accounts to uphold brand sentiment, responding to comments and engaging with the community.
Persona Development:
State Farm clients are real people, not just corporate logos. I developed a unique online voice for each client, balancing their personal interests and local community involvement with the necessary insurance content so they didn't just sound like a generic corporate page.
Client Reporting & Analytics:
I translated the platform data into digestible monthly performance reports for the clients. I broke down the metrics to show them exactly what was working in their specific market and how social media was driving value for their business.
Corporate Compliance:
Ensured each asset strictly adhered to corporate and legal guidelines while remaining engaging enough to perform well online.
Cross-Platform Synchronization: Managed and formatted content seamlessly across multiple platforms (Facebook, Instagram, LinkedIn) for dozens of clients simultaneously to ensure consistent online presence.
Seasonal & Event-Based Campaigns:
Structured and executed month-long digital campaigns around key industry periods (e.g., Life Insurance Awareness Month) and local community drives, ensuring cohesive messaging across the entire portfolio.
anna museo.
Photos.
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At Anna Museo, I helped shape the brand’s identity and vision through market research and competitor analysis. I designed mockups and graphics, color-graded visuals, and produced Instagram videos tailored to the brand's style. On the strategy side, I managed all digital assets and developed a 6-month content calendar, ensuring every piece of content was organized and aligned with our established content pillars.
